The Young Adult Literature Convention (YALC), which runs annually in collaboration with London Film and Comic Convention (LFCC), is looking for new volunteers to join the publishers’ steering committee.
The working group position is something that is live year-round, but most active from January-July. An outline below details approximately what this responsibility entails but largely it is to work together to help Showmasters and Waterstones (or any other chosen retail partner) in consultation with programming the schedule, ironing out any problems that occurred the previous year, helping with general promotional marketing and branding ideas and being the main touchpoint for a publishing perspective for YALC. You are also ideally required to help on the weekend itself with YALC as well as your own publishing stand/authors, but this is flexible.
The working group is a unit that works largely ‘as one’ to help make YALC the best event it can be. It is fun, flexible and hard work!
The key role of a YALC working group member is to ensure that Showmasters (the organisers of LFCC) have a link to the publishing world to help ensure YALC is planned with the community taken into consideration. Publishing representatives are the best placed to do this and so play a crucial role in ensuring the success of YALC.
Ideal applicants will be a member of the publicity or marketing teams of a young adult publisher and have an in-depth knowledge of the UK YA landscape. Previously attending a YALC event in person or online is a bonus but not essential. YALC aims to be an inclusive event and welcomes applications from people of colour and disabled people.
YALC has run every year since its foundation in 2014 by the then children’s laureate Malorie Blackman. Over the years, YALC has hosted hundreds of authors, thousands of fans and been responsible for the sale of a truly ludacris number of books. In 2020 and 2021, YALC continued to connect authors and readers through a number of buzzy online events. YALC is very much looking forwards to a triumphant return to in-person events in 2022 with the next event taking place over the weekend of 8th, 9th, 10th July 2022.
To apply please send a CV & Covering letter to YALC@showmastersevents.com by 31st October 2021.
1. Attending working group meetings (in person or video conference) approximately 4 to 6 times a year (each meeting lasts approx. 1.5-2 hours, these are regularly in place from January-July)
2. Attend a larger programming meeting once a year (approx. 3 hours, January/February)
3. Attend a larger debrief meeting once a year after the event (approx. 2 hours, September/October)
4. Hosting – where possible – YALC meetings on rotation
5. Regular email correspondence with the rest of the working group year-round
6. More frequent emailing in the two months running up to the event (most days)
7. Help to – as a group – advise on YALC with Showmasters and retail partner including the below responsibilities:
a. Programming advice – including ideas on headliners/authors, chairs, panel themes, workshop themes, timings, structure
b. Venue layout/map suggestion ideas
c. Other publisher liaison queries
d. Marketing/promotional materials suggestions including comment/sign off on programme design
e. YALC branding
f. PR approach
g. Announcements – press release comments, advising on Twitter copy
h. Stock quantities for the weekend
8. On the weekend you will ideally attend from Thursday-Sunday, including where possible:
a. Help with set up of the venue (Thursday from 10am-end)
b. Help with enquiry desk / check-in
c. Help with goodie bag stuffing
d. Help with author management – checking them in at front desk, taking to green room, occasional help on signing queues)
e. Help with green room responsibilities (helping authors, keeping green room tidy)
f. Help with tidy down on Sunday
g. Twitter account managing including live tweeting events and responding to queries/questions in replies (2 hour slots, split across working group over weekend)
9. Report back to / liaise with the PA on pertinent YALC updates/issues
Role guidelines (for publishers)
1. Should have at least 2-3 years of industry experience
2. Ideally be in a Communications role (marketing or publicity)
3. Should be passionate about young adult books and have knowledge in that area of the industry
4. Should enjoy teamwork!