Freedom Formula, Justice League

Edmund is a Writer, Art Director, TV/Film Producer specialising in international IP strategies.

He started his career as a Writer/Director for TV including directing award-winning shows at MTV.  After a few years working in advertising as Creative Director at Ogilvy Interactive, he founded comic Art Studio Imaginary Friends Studios and led his team through their work on Justice League, Witchblade, Warhammer, GI Joe and many other comic titles. He has since art directed for trading card games, video games, licensing assets and books based on Star Wars, Spiderman 2, Dark Knight, Surf's Up, World of Warcraft and others.

As a writer his original comic series Freedom Formula was picked up to be adapted as a feature film. He also co-wrote Mateki, The Magic Flute with legendary Final Fantasy artist, Yoshitaka Amano.

For the last few years, he's been helping Chinese games and film companies develop original IP with a transmedia strategy and bringing to bear his experiences developing IP while as Chief Operating Officer at Radical Studios (Oblivion, Hercules). 

This year, Edmund launched a new comics and film company called ASTRAHAUS and will be previewing some upcoming projects at the con.

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